Paddles That Pop: Diadem Teams Up with Shelby and Sandy

Performance meets personality in a bold collaboration that’s turning heads on and off the court. Diadem Sports has teamed up with Los Angeles-based art duo Shelby and Sandy to release a limited-edition pickleball paddle collection that blends tournament-grade engineering with playful, pop-inspired design. Dropping during National Pickleball Month, the three-paddle lineup celebrates individuality, craftsmanship, and the rising cultural tide of the sport. From vibrant visuals to collector-level packaging, these paddles were made to rally—both in spirit and in gameplay.

The collection includes three standout models: the premium “Icons” paddle, bursting with beachy iconography and a cartoon gator; the mid-tier “People of Pickleball,” which celebrates the eclectic court community with fun illustrated characters; and “The Skull,” a sleek, graphically charged piece rooted in the artists’ logo and priced for serious collectors. While each paddle carries a unique visual story, they’re united by pro-grade specs and artistic intent, making them functional gear for expressive players.

Rounding out the drop are a few playful accessories: a matching tote, a graphic tee, and a performance hat. But make no mistake—this collaboration is about more than merch. It’s about injecting style and story into a game built on joy and connection. With Diadem’s high-performance heritage and Shelby and Sandy’s cult-favorite aesthetic, this launch lands right where art and athleticism collide. And in a sport that keeps rewriting the rules of who plays and how, these paddles are rewriting the look too.