Pickleball Goes Global: Utah Franchise Brings the Game to Japan

The Picklr, a Utah-born indoor pickleball franchise, is going international—kicking off its Asian expansion with a bold plan to open 20 locations across Japan. Known for transforming underused real estate into vibrant pickleball hubs, The Picklr has rapidly grown from a single facility in Uintah to 44 U.S. locations, with 500 more sold globally. The Japanese launch isn’t just a business move; it marks a new chapter in the global rise of the sport, driven by Japan’s growing player base and real estate that perfectly suits multi-court indoor facilities.

Japan is quickly establishing itself as Asia’s pickleball capital. With a Professional Pickleball Association tournament already on the calendar, The Picklr’s bet on the region seems more than strategic—it’s timely. The company found a local partner experienced in business expansion and deeply connected to Japan’s sports community, giving the venture cultural credibility and logistical confidence. The real estate factor was key: without the right indoor space, the franchise model would struggle, but Japan’s urban layout offers just enough room to make the dream real.

While Japan is the first stop, The Picklr isn’t slowing down. The company plans to open its first international location in Canada this year, with further expansions expected in Australia, New Zealand, and other Asian countries. By year’s end, nearly 90 new locations could be serving players around the globe. Beyond courts and clinics, the vision is bigger: create places where people connect, stay active, and continue to compete no matter their age. Pickleball isn’t just traveling—it’s taking root worldwide.