In a pivotal move, Eugenie Bouchard, the former world No. 5 tennis player, has signed with the Professional Pickleball Association (PPA) Tour for the 2024 season. This marks a significant milestone in the 29-year-old Canadian athlete's career, which saw her reach the pinnacle during the 2014 season with a Wimbledon final appearance.

Could pickleball be the answer to America’s big-box retail crisis? In Santa Monica, it may be a start.

Pickle Pop, an indoor pickleball venue where players can reserve court time, opened its doors on Santa Monica’s Third Street Promenade, one of the city’s popular shopping areas, on Saturday. Part sports club, part clothing retailer, part restaurant, Pickle Pop positions itself as an inviting space for serious athletes and social picklers alike, offering a relatively affordable alternative to waiting in line to play at public parks.

In a bid to address the rising noise complaints from residents living near pickleball courts, the city of Long Beach is taking decisive steps to enhance the pickleball infrastructure in the region. The Long Beach Parks, Recreation and Marine Department has announced the construction of 16 new pickleball courts, strategically located away from residential areas to mitigate noise disturbances.

In recent years, pickleball has evolved from a recreational activity to a lifestyle, influencing not just the sports industry but the retail landscape at large. This transformation is vividly seen in the shopping habits of enthusiasts like Kinsey Watkins, who has invested around $1000 in just three months on pickleball gear, including stylish tennis dresses and skirts to look "cute and stylish" while playing.

The world of pickleball is buzzing with excitement as PBX Pickleball partners with Parity, aiming to bring retired pro athletes from various sports into the pickleball arena. This collaboration promises fans a unique experience, reminiscent of charity golf events where fans mingle with retired sports stars.

Jack Sock, celebrated for his Olympic gold medal and four Grand Slam victories, has declared his retirement from tennis after the upcoming U.S. Open. This announcement coincides with the Professional Pickleball Association's revelation that Sock has officially joined their ranks.

Pickleball, a sport that has witnessed a meteoric rise in popularity, is as much about strategy and skill as it is about having the right equipment. At the heart of this equipment is the pickleball paddle. With a myriad of options available in the market, choosing the right paddle can seem daunting. However, understanding the nuances of paddle selection can significantly enhance your gameplay.

Tennis and pickleball, while distinct in their own right, share a common lineage that makes transitioning from one to the other a natural progression for many athletes. Both sports demand agility, strategy, and a keen sense of timing. However, as many tennis players discover, while the foundational skills may be transferable, mastering the intricacies of pickleball requires a fresh perspective and adaptability.

Pickleball, often dubbed "America's fastest-growing sport," isn't just for adults. As the sport continues to gain traction, it's becoming increasingly evident that kids can benefit immensely from swinging a paddle and diving into the game.

The serve in pickleball, much like in other racquet sports, is more than just a way to start the rally; it's an opportunity to set the tone of the game. A strong, well-placed serve can give you an immediate advantage, putting your opponent on the defensive. Here's how to master the art of serving in pickleball.

Triple Crown Sports, renowned for its 40-year event experience, is gearing up for the grand celebration of pickleball with PickleCon, scheduled from Aug. 8-11, 2024, at the Kansas City Convention Center. This event promises to be bigger and better than ever!

As more people discover the joys of this paddle sport, there's a growing interest in building local pickleball communities. If you're passionate about pickleball and want to foster a sense of camaraderie and competition in your area, starting a local league or tournament is a fantastic idea. Here's a step-by-step guide to help you on this journey.

Pickleball, a sport that demands both mental focus and physical prowess, is greatly influenced by what you consume. Your diet plays a pivotal role in determining how well you perform on the court. But what should you eat to ensure peak performance?

Nike, known for its iconic sneakers that have shaped the footwear industry, is bringing back one of its most legendary designs: the Nike Mac Attack. Now rebranded as the Nike Attack, this highly anticipated return is set to make the retro tennis shoe one of the defining silhouettes of 2023. In this post, we delve into the history of this iconic sneaker, explore the reasons behind the name change, and discuss the release of the Mac Attack by Nike.

Stepping onto a pickleball court for the first time can be a mix of excitement and nervousness. It's like entering a party where you're unsure of the social norms. But fear not! Pickleball is a welcoming sport, and every player has been in your shoes at some point. To help you navigate the court with confidence, we've compiled a guide on pickleball etiquette.

Pickleball is not just a physical game; it's a mental challenge. While many players hone their physical techniques, it's the mental strategies that often determine the outcome of a match. No matter how big a lead you have, losing focus can cost you the game. So, how can you sharpen your mental edge?

While pickleball is a fun and social game, like any sport, it comes with a risk of injury. Here’s your guide to preventing injuries in pickleball, so you can keep enjoying the game you love.

DEAR ABBY: I play pickleball with a nice group of people. Partners normally split after each game. One day, however, a woman told me I was her favorite partner. From that day on, she played with me as often as possible, even though she could have chosen partners who were better players than me, and won more games.

Find some calm, Kate,” my pickleball coach, Roland, cajoled me from across the court a few months ago. He thwacked another neon-green ball in my direction. “Do less.”

“But I am not a calm person!” I shouted back, a complete understatement. I am a tightly wound, neurodivergent, people-pleasing extrovert who lives in fear of making mistakes. I’m stressed about work, my kids, family, finances — and sending packages back to Old Navy before the return window closes. I do not enjoy being bad at something, especially not in front of other people. But that morning I tried to focus on hitting the ball softly, with mixed results.